DE RAMA EN RAMA
This music video was directed by Benny Corral, one of Mexico's busiest Music Video & Commercial Directors.
The Band: Los Tigres Del Norte (The Tigers Of The North) is the biggest Band in Latin Music, and has won numerous Grammy Awards.
Click the PLAY button to the left, to see a preview of the "De Rama En Rama - Music Video". A media window will open and play the video.
Press "Alt - 3" once the video starts to double the image size,
"What a challenge!" Remembers Roderick. "I Co-Produced and D.P.'d this one. The Director had come up with a concept centered on the historical and artistic flavor of the old mining town - Bisbee, Arizona . . . Great, 20 minutes from my back door!"
but . . .
"Suddenly, two days prior to the shoot, the label says they no longer want that old Western feel, but instead wanted to infuse the band with a contemporary, even Hi-Tech look!" Roderick and Production Coordinator Les Siemens had their work cut out for them.
"Then, one day prior to the shoot, Bisbee was hit with the biggest blizzard they'd seen in years!"
As often happens, the least planned shots often turn into the nicest ones.
The performance was planned to take place on an overlook in the mountains with the San Pedro valley in the background. The hectic schedule was compounded by a blizzard the day before the shoot.
"It was a very packed day, and we were running short of sunlight to get our performance footage. Benny (the director) was thinking of changing his concept to an interior performance but I said 'Give me twenty minutes to light the location before the sun goes away - WE RAN! We set up a row of HMI Pars (6k, 4k, 2.5k and 2 x 1.2k's) and bounced it back with checkerboards. We caught it JUST as that great Arizona Sunset sky was glowing, and for everytake as the sky darkened we would throw wire in front of the lights to balance it out. It came out GREAT!"